Grip is proud to explain our service as the live shopping service with โbiggest fandomโ.
CEO Kim defined Grip as a 'next YouTube'. This means that Gripโs focus is on people (sellers) rather than products, and on content (stories) rather than sales. She pointed out what differentiates Grip from other live shopping is 'fandom'. She insisted that "customers who first experience a purchase from Grip ends up purchasing 5-6 times a month in average. Even when the customer finds the same product in cheaper price, the person persist on buying from a seller who she or he made engagement with already, as a fan who support the small brands."
She also explained that refund rate is 0.8% in Grip, which is much lower than 20% in home shopping or 10% in E-commerce platform, thanks to the recurring customers and vivid experience you have about the product during live.
After making great success as a start-up company, Grip became a part of Kakao Enterprise, a conglomerate ranked as Top 10 in Korea.
Learn more how easy and profitable going live on Grip is through videos (only in Korean)
๋ผ์ด๋ธ์ปค๋จธ์ค๊ฐ ์ฒ์์ด๋ผ๋ฉด? ๊ทธ๋ฆฝ์์ ์์ํ์ธ์! #์ผ์ธ #shorts